A key instrument to get ahead and stand out in the influencer world is having amazing content. Engaging content gets more likes and shares, reaching a larger audience and opening doors to prospective collaborations, partnerships, and customers.
In order to start a loyal following, you first must get to know yourself. This important because the content you want to produce must feel genuine and unique. Establish your goals and reasons why you want to create your content and engage with your followers. A defined vision and a passionate voice can come across more easily once you’ve set your focus.
Next, get to know your audience and their interests in order to learn why they will fall in love with your content.
Start by answering some simple questions:
- Male or female?
- What age?
- Where are they located?
- What are their interests?
If you have a Facebook or an Instagram Business profile, use the “Insights” tab to get a better feel of your current audience.
Now, on to the tips.
Here are five ways to create engaging content that provides real value for your audience:
Quality, quality, quality.
Good quality pictures and videos go a long way. Stand out from the rest when expressing your point of view. New followers and brands are always paying attention to the quality of your content and take this into great consideration when making their choice of influencers to create paid content.
Leave the conversation open.
Try to have a caIl to action in every post or story. Invite your followers to engage with you in a conversation , this will make you more approachable and make them feel like they are your best friend. Respond to every single comment and DM, remember: it is SOCIAL media for a reason
Collaborate with fellow influencers, bloggers, and brands in order to expand your reach and followers. This is a great opportunity to have new people get to know you and your content.
Consistency is KEY.
There is no use in putting great effort into creating amazing content if you leave your followers wanting more. Organize and plan future posts in order to be ready for the next publication.
Lastly, the most important tip of all…
Being true to yourself and having fun is the most important part of creating content. It’s that charisma and special spark that you bring to the table that your followers will fall in love with.